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MLA holds rugby clinic as a launch event for "Aussie Beef de Genki Kids!" nutrition program

13 Nov 2017 1:08 PM | Anonymous


On October 31st, ANZCCJ Platinum Sponsor Meat and Livestock Australia held two rugby clinics in Kamaishi to launch their nutrition program "Aussie Beef de Genki Kids!" and to support earthquake reconstruction in the area. 

The program aims to support both parents and children's genki  by promoting a healthy and active lifestyle through nutrition and sport related events. Andrew Cox, MLA Regional Manager, asserts that “In Australia, Aussie beef and rugby are both great for growing kids - physically and mentally. With the Rugby World Cup in 2019 and Sevens rugby in the 2020 Olympics, now is the right time to build partnerships that help make Japanese kids more genki!”. Learn more here.  

The first clinic was held at Unosumai Elementary School, and gave the children an opportunity to improve their rugby skills coached by ex-Australian national rugby players, Mr. Mark Ella and Mr. Justin Harrison, and Japanese players from Kamaishi Seaweaves.  The children also enjoyed a tasting of Aussie beef steak after the clinic and a friendly practice match of tag rugby. Later in the afternoon, the clinic moved on to Kamaishi Higashi Junior High School for more rugby training.

Kamaishi-city is well known for rugby and will be a host city for the Rugby World Cup 2019. Learn more about the inspiring story of Kamaishi-city and how it is rebuilding through rugby here.

On November 3, MLA also hosted a rugby festival in Yokohama, the planned location of the Rugby World Cup Final. 550 people spent the day sampling Aussie beef, taking photos  and participating in rugby training drills and practice matches.


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