It is hard to believe that 90% of Japanese consumers don’t know the best way to enjoy red meat steak. According to a consumer survey conducted by Meat and Livestock Australia (MLA), less than 10% of respondents have ever cooked 2cm thick steaks at home. Steak cuts generally sold at Japanese supermarkets are 1cm thick.
To help educate consumers on the best way to enjoy an Aussie beef steak, MLA is launching its first -ever Aussie beef pop up shop “Let’s Barbie with Aussie beef” to experience authentic Aussie style BBQ in Omotesando from 6 to 18 of June. Additionally, this year’s summer campaign will provide consumers with tips on how to cook the perfect steak and how to enjoy thick cut Aussie beef.
The Pop Up Shop will offer three different types of Aussie beef steak varieties: “Beauty” (dry fruit & ginger), “Genki” (garlic and chilli), and “Let’s Barbie” (mint & lime flavours) for 500 yen each. Shoppers will also be able to purchase thick cut steaks to cook at home for 1,200 yen each.
Visit the Pop Up Shop to enjoy live performances and connect with the #tag “Daburuatsu” with your photos at the POP UP STORE.
For more information , please see the campaign website: www.aussiebeef.jp